Jaques of London is the oldest games company and sports manufacturer in the world. Passed down from father to son for six generations, Jaques have been responsible for inventing many well known games, such as Croquet, Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.

We are delighted to interview Joe Jaques, Jaques of London Commercial Director.

 

On which e-marketing channels do you position yourself and why?

We currently have 3 front end magento websites, jaqueslondon.co.uk, jaquesamerica.com and croquet-set.com. We try and position our UK site across as many platforms as possible. Our favorite e-channels are all of the Amazon European wide stores, shopping.com, and naturally Google Shopping. We are adding as many as we can as fast as we can, as with careful budgeting and correct retail prices, conversions are nice and profitable.

What are the daily problems encountered in this type of feed management?

The hardest part is keeping all of the bids per item under control. Lengow platform makes it easy to see which e-channels are working at any given point in time. Just because an e- channel doesn’t work one week doesn’t mean to say it won’t work the next. Keep a close eye on them all and TEST TEST TEST!

How does Lengow help you to solve these issues?

It simply would not be possible to have the e-channels without a team of 5 people working full time at Jaques HQ. Lengow doesn’t help as such. It simply would be impossible without them. And now we have the feeds we can’t imagine life without them.

What features proposed by Lengow help you to go further in your marketing campaigns?

The Amazon Europe interface. A great tool and such an obvious sale channel that I had missed.

How do you run specific periods such as sales period in your activity?

I will let you know – I am just testing price reduction promotion!

Why did you choose Lengow?

Because I was recommend them. I would recommend them anyone I can. It’s so important to have support they offer. I am not a technical person, but the team at Lengow really does make anything possible. To have email queries answered quickly by a dedicated team of highly knowledgeable people is priceless.

Even the sales team at Lengow knows the technical aspects in great detail – I can’t think of another e- solution in any sector that does this!

What advice would you give to an e-tailer looking for listing on comparison shopping sites/affiliate platforms?

With a dying high street and a tightening further of consumer spending traffic is increasing on the price comparison engines. Amazon also now seems to be the go to store for consumers. If you are not on all price comparison engines you have built yourself a store which is effectively in the middle of a forest were nobody goes! A good multi channel approach is vital in today’s world.

 

 

We are delighted to interview Raphaëlle Menajovsky, BrandAlley France Purchases Director.

What is the activity of BrandAlley?

BrandAlley is a e-merchant specialized in fashion great brands (men, women, kids, beauty, home) in private sales and catalogue, with important discounts up to -80%.

On which e-marketing channels do you position yourselves and why?

BrandAlley is present on all the following channels: affiliate platforms, SEM, SEO, retargeting and so on. We are visible on all these channels in order to catch the most new registered persons possible.

What are the daily problems encountered in this type of feed management?

Our private sales activity, with short length and quickly changing stocks, makes complicated to put our products forward.

How did Lengow help you to solve these problems?

When we just started using Lengow, it helped us to structure our products feed. Now the solution helps us daily to exchange our catalogue information (brands, products, prices, stocks) with our partners.

What features proposed by Lengow help you to go further in these marketing campaigns?

Lengow allows us to deeply follow the results by products categories, which enables us to act differently regarding their results. We can therefore optimize our purchase costs.

Why did you choose the Lengow’s solution?

Lengow is a well-known solution on the market and is used by most of the actors. It allows us to get quickly in touch with them.

What piece of advice would you give to an e-tailer looking for listing on comparison shopping sites/affiliate platforms?

Using Lengow, definitely!

E-commerce site 3suisses.fr has used Lengow for a few months in order to run its entire product catalogues on the different  distribution channels of the market.

William L’Haridon, Traffic search – shopbot & SEO Manager, talks about our solution.

3suisses.fr is one of the 5 biggest e-commerce sites in France. Which marketing tools do you favor, and why?

We are active on all the marketing channels. As the 2nd French site in fashion and decoration, we are looking for traffic and sales results. Therefore, we use the entire tools possible and test all the novelties available on the market.

What are the daily problems encountered in this type of feed management?

The multiplicity of the advertising possibilities, of the tools used and of earning models makes the creation and the management of our campaigns very complicated.

How did Lengow help you to solve these problems?

Thanks to Lengow, we now have a unique tool, very simple of use, to run our products feeds and the indexing of our offers on every comparison shopping site. Furthermore, thanks to Lengow’s statistics features, we can easily optimize our costs and our sales results regarding a specific product or an entire family of products.

What advice would you give to an e-tailer looking to list on comparison shopping sites/affiliate platforms?

I’d advise them to develop a quality source feed. Then, once the campaigns are set up with Lengow, they have to optimize them in a constant way.

Today I have the pleasure of interviewing Tanguy Honoré, E-business Director for Quiksilver Europe. He tells us about his e-marketing campaign choices, as well as the reasons which convinced him to use Lengow.

- Hello Tanguy, could you please introduce yourself?

Hello Elodie, I’m Tanguy Honoré, I’ve been working at Quiksilver for 13 years and I’m the European Director of B2C websites and of online business development.

I take care of the online management of four brands (websites which include multiple countries (10), multiple languages and multiple currencies)

- www.quiksilver-store.com

- www.roxy-europe.com

- www.DCshoes-store.com

- And our newest store: www.moskova.com, which you can discover starting the 4^th of July.

- On which e-marketing channels do you position yourselves and why?

We are present on all e-marketing channels which are compatible with the corporate image of the Quiksilver brand; that is to say, those which are compatible with the purchasing methods of our customers.

We use Adwords campaigns, which are the most efficient and bring us a lot of traffic.

We also work with affiliate platforms and some comparison shopping sites.

We have other internal channels as well, which require the management of formatted feeds.

- What are the daily problems encountered in this type of feed management?

Before Lengow, we had big problems managing our campaigns. We spent an incredible amount of time managing the different functionalities of each distributor and we weren’t able to visualize the profitability of our products.

- How did Lengow help you to solve these problems?

Thanks to Lengow, we have a single tool which manages our 80 feeds and, above all else, we can quickly see the profitability of our products. The tool is easy to use and we often run trials on certain distribution channels according to the advice of our account manager. Unfortunately, despite the amount of time we save, I haven’t yet had a chance to use all the features of the solution.

- What advice would you give to an e-tailer looking to list on comparison shopping sites/affiliate platforms?

There’s no point in spending time starting from scratch when there are providers like Lengow who do their job well and can save us a lot of time.

Thank you Tanguy for your testimonial!