The solution for a better profitability of your online campaigns !

Archive for the ‘Miscellaneous’ Category

E-retailers save the date: on Thursday, April 11th will take place the first Lengow Ecommerce Day in Paris!

Lengow is pleased to organize an event fully dedicated to online retailers and to new market trends. The main aim of this show is to connect all the major e-commerce players, to give answers to merchants’ issues and to convey keys to success.

This event will take place on Thursday, April 11th in the conference centre Tapis Rouge in Paris (67 rue du Faubourg Saint-Martin, 75010 Paris, France). The Lengow Ecommerce Day will offer highlights and times for favourable appointments: round-table conferences, workshops…

All the programme’s details (workshops, participants…) and registration are available on a dedicated site (in French): www.lengow.fr/ecommerceday/

Themes approached during the event:

  • Retailers vs. pure players
  • Marketplaces
  • New payment options
  • Geolocalisation
  • E-logistics
  • Social CRM
  • Hosting and outsourcing
  • E-shops internationalization
  • Sales period
  • New essential tools for successful campaigns
  • Networking

Thanks a lot to all our partners: So Cloz, Oxalide, Paymill, Orium, Paybox, SpreadButton, PriceMinister and Be2Bill.

We are looking forward to meeting you on this e-commerce day! All you have to do is to register!

Special Offer for all new clients!

As part of its participation at the Retail Business Technology Expo show in London, Lengow is pleased to announce that all new clients will enjoy a special offer to discover our data feed management solution and its features.

Every new client will benefit from a special pricing to list their products on marketplaces:

One marketplace feed (with a limit of 10,000 products) within the marketplaces integrated in the Lengow solution for only £25 per month!

Thanks to this welcome offer, new clients will quickly and easily index their products catalogue on marketplaces and discover how Lengow can help them to optimise the management of their online marketing campaigns.

To take advantage of this offer, contact Lengow UK team by phone, +44 203 318 26 31, or by email at .


Terms and conditions: this offer is not available to existing customers of Lengow.  This offer cannot be used in conjunction with any other offer. If the merchant wants more feeds, he automatically changes for the regular Lengow pricing rates.




Lengow will exhibit at the next RBTE edition on 12-13 March in Earl’s Court 2. The Retail Business Technology Expo is a trade event and the largest and fastest growing retail solutions exhibition in the UK, attracting over 6200 attendees.

Come and discover our e-commerce solution, used by more than 1000 clients worldwide. Our experts and representatives will be delighted to welcome you on our stand 492 at RBTE in order to show you all the functional possibilities of our solution.

Want an e-commerce solution that centralizes all of your needs and makes your profitability higher? Our stand is definitely the place to be for all e-merchants looking for strong results and efficiency!

Have some previous questions or want to register for an individual appointment with one of our account managers? Feel free to contact the UK team by phone: +44 203 318 2631 or by email: or .  The team will be onsite to give you all the information you need to know about Lengow and its benefits for your e-shop.

To learn a bit more about Lengow before meeting us at RBTE, visit our website lengow.co.uk where you will find a lot of information!


If you want to optimize your online marketing and therefore your profitability, Lengow’s stand is the place to be! So let’s meet stand 492!


2012 was a great year for ecommerce in the United-Kingdom and ended on a high note with a record-breaking Boxing Day! UK consumers spent 14m hours online and made 113m visits to e-shops on the 26th of December, which represents an increase of 17% from 2011. Online sales on that day increased by 44.95% compared to 2011*. The festive period has been very successful for e-commerce with unprecedented increases in audience on Christmas Eve (84m visits, which is an 86% increase compared to 2011) and Christmas Day (107m visits, 71% more compared with the 25th of December 2011). “Experian Hitwise’s stats show that early discounting was one of the key reasons for the increase in visits online, with one in every 125 searches conducted in the UK including the word ‘sale’ or ‘sales’ ”, explains David Moth in a report on Econsultancy. Such amazing stats have never been seen before over the Christmas sales period and are surely a sign of great things to come for the ecommerce market in 2013. Lengow supports you in the development of your ecommerce activity and in the preparation of a strong online marketing strategy for 2013. Contact Lengow UK team at for further information. *Source: Experian Hitwise

Vote for your favourite picture!

To end the year on a high note, our teams from Nantes, Paris and Montreal made a great surprise!

The idea was simple: each team had to take a picture that best represent Christmas within their respective city.

Lengow’ teams successfully took up this challenge! Discover below the 3 photos of the 3 teams (click on the pictures to enlarge).

Pic 1: Montreal

Pic 2: Nantes

Pic 3: Paris

To vote for your favourite picture, please leave either a comment briefly explaining your choice OR simply “Like” your favourite one within our Facebook page:

Among the people taking part in the vote, a winner will be drawn at random on the 2nd of January. He or she will receive a great surprise :)

Thank you and good luck!


After the International Ecommerce Award at Ecommerce Paris Fair in September, Lengow follows on prizes and wins the 2012 Ecommerce Trophy in Innovation category.

The Ecommerce Trophies, on Ecommerce Mag’s initiative – a French magazine dedicated to e-business professionals, that analyzes and makes understand the great tendencies of e-business and digital economy-, are a professional event whose aim is to highlight the initiatives and actors the most remarkable of the market. The 2012 edition took place at Pavillon Gabriel in Paris, on the 16th of October and has rewarded all the great names of the ecommerce industry.

Six categories which correspond to six key sectors of an online activity were rewarded:

-          Design
-          Online marketing
-          Marketing buzz
-          Mobile Internet
-          Innovation
-          Logistics

We are very proud to announce that Lengow won the 2012 Ecommerce Trophy in the Innovation category!

This 2nd prize within a month rewards the work of Lengow’s team and hightlight the constant innovations within the solution. This award also confirms Lengow in its international development.  The will of always giving merchants the features they need made us win this new reward, which comes as a token of the quality of Lengow’s solution.

Innovations we propose, such as Tag Capsule among others, make the company counts among its clients Quiksilver, Office Depot, The North Face, Levi’s, Oregon Scientific



Lengow rewarded at the Ecommerce Paris 2012 fair

Lengow was rewarded at the Ecommerce Awards during the Ecommerce Paris 2012 fair, the greatest Ecommerce show throughout Europe.

As each year, the French capital welcomed one of the most important online retail events last week: the Ecommerce Paris fair. The show received this year 500 exhibitors and 30 000 visitors. In addition to exhibition and conferences, the Ecommerce Paris fair rewarded some of the ecommerce actors during the Ecommerce Awards.

The Ecommerce Awards rewarded the best technical ecommerce innovations. The aim for these awards is to highlight innovations that respond to the market issues that e-retailers may face.

Among the categories to be rewarded, there were the best technologies, innovations, digital marketing tools, client relation, m-commerce, logistics and international development.

We are very proud to announce that Lengow won the International Ecommerce Prize!

Such a prize confirms the decision to develop Lengow worldwide and to position itself as the market leader! Indeed, Lengow is already present throughout Europe (France, United-Kingdom, Germany, Spain, Italy, Portugal, Benelux, Sweden, and Denmark), North America and Brazil. Such a development has been reached thanks to the creation of the European Operations office in Paris last March. Since then, 15 persons have been hired and has been contributing to Lengow’s international influence.

Thanks to its team, Lengow is now proud to count among its clients The North Face, Oregon Scientific, Levi’s




Lengow celebrated its 3rd anniversary on the 1st of July! The moment has therefore arrived to make an assessment of the situation after 3 years.

The team:

Currently, Lengow counts 42 employees: 22 jobs were created over the past 12 months. Staff have been recruited on two different ways: on the one hand, recruiting has been done in Canada with the opening of a North-American office held by Virginie de Malavois, former Sales Director at Shopping.com, and on the other hand, staff have been recruited in Paris with the opening, in early 2012, of an office dedicated to the European operations, held by Nenad Cetkovic, former South Eupore MD at Affilinet.

We are proud to create jobs. We feel like taking part to the domestic businesses with some pride which is emphasized thanks to the quality of the team. Every day, the team shows that this is the essential element to make a startup success.

Lengow is about to hire several news employees in 2012, in different activity fields: sales, web development, etc.

The Clients:

Now present in 14 countries worldwide, our systems index 68 millions products every day and 15 000 feeds on more than 750 supports in the world. Lengow helps this way the 800 clients who trust us (vs. 400 a year ago; our growth therefore raised by 100% in one year) to index and optimize their products catalogues in the best conditions possible.

This year, Galeries Lafayette, ToyRus, Lafuma, Oxbow, Ellos and Eider are some of our big references.

A solution in constant changes:

The will of the team is to support the clients in order to face new issues. The R&D department brings constantly evolutions to the solution, proposes new features and innovates every day. The motivation remains the support to the merchants so that they can sell better and more!

This year, a lot of innovations came and completed the solution:

  • The creation and management of emailing campaigns thanks to the integration of API such as MailChimp or YourMailingListProvider, in order to provide new ways to use the products calalogue,
  • The launch of a tool that propels e-retailers on mobile. This tool makes possible the automatic creation of an m-commerce store directly from a merchant’s products catalogue,
  • The enhancement of the tools for Marketplaces by integrating several Marketplaces such as LaRedoute, Cdiscount, Play.com or Brandalley,
  • New features have been developed to help merchants with stock control, free templates for eBay and PriceMinister or the management of the invoices within the solution and orders’ API XML,
  • The launch of some interesting features such as  the measure of number of products displays on comparison shopping site, or TagCapsule with allows to encapsulate all the site trackers in a single and unique tracker,
  • And the last innovation: Lengow proposes RTB and AdExchange tools and makes available a new dashboard to enable merchants to have an actual management board of their e-shop.
  • What about the future?

What about the future?

It is full of projects that Lengow enters into its fourth year. Here are some projects to come:

We have strong ambitions for the product we want to develop to touch on new aspects of e-commerce and therefore propose e-merchants solutions to help them daily. Indeed, Lengow has e-retailers’ most important thing: the products catalogue! It is therefore necessary to help them to use it in the best way possible.

Lengow also has great ambitions for the European and North American markets in order to make Lengow known as the reference in the management of e-commerce products catalogues.

It is a big challenge but we love that and we are going to do our utmost to succeed.

Many changes for the staff are coming as well: the teams of Paris and Nantes are moving in brand new offices in the two cities. The company will hire several employees by the end of the year to strengthen our staff’s skills on several markets.

Many thanks again

Every year, I can’t help thanking everyone who helps us daily so that this adventure can be the greatest possible. I am also grateful to our close families who support us every day.

Once again, many thanks to the Lengow’s team and its hard and great work #heartswiththefingers (private joke ;))

I can’t name all the persons who help us and all our partners but to all of them THANK YOU.

Thanks to Alven Capital and Kima Venture for trusting and giving us the means we need to succeed!

At last but not least, I especially thank the city of Nantes (France) who welcomed us and continues to surprise us every day.

« Rendez-vous » next year with a lot of surprises until then ;)

Mickael, Jérémie & the Lengow’s team.

Somes changes in Lengow’s UK team

From now on, you can reach Lengow’s UK sales cell, including Mariko Komaki, Yacine Merad and Randa Akhras, to this new phone number: .

Our Account Managers for the United-Kingdom will be pleased to answer your call and give you all the information you need to know about Lengow and its solution.
Either you have a question or want a demonstration, dial and Mariko, Yacine or Randa will be at your disposal.

They can also be reached at their email address: , and .

For further information about Lengow, you can also visit our website, lengow.co.uk, follow us on Twitter, , and like us on .

We are pleased to announce that Lengow has been selected as a finalist for Red Herring’s Top 100 Europe Award. This is a prestigious list at the initiative of Red Herring – global media company which unites the world’s best high technology innovators – honoring the year’s most promising private technology ventures from the European business region.

Lengow has been selected among the most innovative companies from a pool of hundreds from across Europe. Our company was evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into our industry.

« This year was very rewarding, » said Alex Vieux, publisher and CEO of Red Herring. « The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Lengow shows great promise therefore deserves to be among the finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2012 crop will grow into some amazing companies that are sure to make an impact. »

The Top 100 winners will be announced at a special awards ceremony the evening of April 25 at the event, in Amsterdam.


flickr lengow