Among the partners of the second edition of Lengow E-commerce Day, we were delighted to welcome Google, who presented a workshop dedicated to Google Remarketing. Led by Catherine Boisset and Leo Sei, it was one of the most popular workshops of the Lengow Ecommerce Day 2014.

Leo Sei, Remarketing and Tag Solutions Engineer, began by reminding us some important stats: one visit to a website is not enough to convert a visitor into a buyer, given that « 96% leave the website without making a conversion, 70% abandon their cart without completing the purchase and 49% visit two to four sites before making a purchase« .

Whether you want to reach customers or prospects who’ve shown some interest (site visit, …), to increase the number of customers and create a more significant relationship with them, or to re-engage with customers with   »with the right message at the right time », remarketing is now a key way to improve the effectiveness of campaigns.

The aim of Google Remarketing is clear: convert site visitors into customers, while improving your return on investment (ROI).

Catherine Boisset, SEEMEA Remarketing Expert, continued the presentation by identifying the three pillars for higher performance according to Google:

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Thank you to everyone who participated in the success of the 2014 edition of Lengow E-Commerce Day, which took place on Thursday 3^rd April in Paris.

Over 350 of you participated in the numerous conferences and workshops proposed by Lengow and partners, including Google, Twitter, PriceMinister, Microsoft, iAdvize, SpreadButton, Bazaarvoice, Be2Bill, etc. Throughout the day there was a great response on Twitter with the hashtag #LengowDay, allowing those who were not present to get an insight and updates on the day’s events.

Here is a brief summary of the day:

Morning

The day was opened by Jérémie Peiro, Lengow’s co-founder, who gave a brief presentation on Lengow’s history, as well as on key company developments since the last Lengow Ecommerce Day.

Olivier Mathiot, head of marketing at PriceMinister-Rakuten, kicked off the conferences by sharing his vision of e-commerce, explaining key factors to success and future trends within the industry.

Attendees were then invited to participate in a round table meeting, which addressed the subject of cross border selling. The debate, led by Lengow’s COO Nenad Cetkovic, welcomed numerous experts, including Haruely Nojiri, Key Accounts Director at PayPal and Philippe Chauvel, Commercial Director at Salesupply France, to discuss the issues of international sales and the localisation of e-commerce sites.

Next up was Maxime Baumard from iAdvize, who discussed the importance and challenges of good customer relationships in e-commerce. Among other things, good customer e-relationships reduce cart abandonment rates and progressively increase sales.

To conclude the morning, Skender Berisha, Product Manager at PriceMinister took to the stage to demonstrate how to develop Internet business through integrating a marketplace such as PriceMinister, as well as the points that distinguish PriceMinister from other marketplaces: tools for professionnals, on-site marketing campaigns, loyalty programs, etc.

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Given the success of our first edition of Lengow Ecommerce Day, we decided to organize it again this year. It will takep lace on Thursday, 3rd or April in Paris and will allow our clients and partners to meet and share experiences together during an entire day dedicated to e-commerce.

The Lengow Ecommerce Day is a free event for e-merchants with round-table meetings, conferences and workshops. (Lire la suite…)