Lengow now allows you to sell all your products on the marketplace eBay, in the UK, Europe and abroad.

Many functionalities have been put in place in order to enable quick uploading of your ads as well as order retrieval within a unified interface.

One of the key factors in obtaining successful eBay sales is to have a high-quality, clean ad.

To ensure this for our clients, Lengow has established a partnership with a company specialized in creating eBay ads: Sonuts

Sonuts.net, accredited by eBay France, was formed in 2009 by the company SoPeach, located in Aix en Provence in the South of France.

They are specialized in the implementation of sales strategies on eBay and in the design of high-impact eBay stores.

The company offers a complete eBay Store Pack at €690 tax excl.

This offer includes the graphic design of 3 pages: Homepage + category page + product page

• Integration of a keywords search engine
• Carousel of 12 products (free for 3 months)
• On the product page:

• 4 large format photos + Zoom
• Dynamic category menu
• Module tabs Presentation Delivery Payment

The advantages of the professional store pack

You make your offer more professional and increase your conversion rate.

You promote your brand on one of the world’s primary e-commerce sites.

A special Lengow offer also allows e-tailers to benefit from free Widgets for 9 months! That’s a savings of €260!

These widgets allow eBay store pack to be completed with 3 functionalities:

• In the spotlight – Promotion of star products
• Cross-selling – Promotion of the best sales per category
• Feedback – Promotion of positive feedback

FeedBanner: a simple tool to generate banner ads

FeedBanner allows you to create banner ads automatically thanks to your product catalogue.

You can create a product banner quickly and easily directly from one of your Lengow feeds. You can create thematic banners around a category of products in just few clicks. For example, offer your affiliates banners based on headphones!

Choose a product or a category and automatically generate a banner available in several standard sizes (skyscraper, square, simple banner, etc.).

The product information will automatically be displayed on the banner!

You can then modify the design of your banner in order to customize it to the colours of your online store:

The only thing left to do is to copy the HTML code of your banner in order to enter it in your favourite Adserver, such as OpenX or Affiz.

HTML Code of your banner:

This new functionality is now available within the Lengow solution and is completely free for our e-tailers!

---

Here are a few examples of some banners created using FeedBanner:

Had enough of all those tags?
Would you like to centralize the management of your partner tags?

Use TagCapsule to centralize the complete management of all your trackers!

Thanks to this universal tracker, you no longer have to worry about whether your tag has been correctly placed, if it works properly or if it’s going to clash with other tags.

TagCapsule enables you to place one unique tag on the pages of your website and then distribute the trackers which you have selected within your account.

A unique tracker!

Lengow puts at your disposal a unique tracker which encapsulates all trackers of your partners in the solution. You now only have one tag to manage!

Gone are the days of multiple tags on your website. TagCapsule takes care of centralizing them all within one unique tag to make your life easier!

Complete independence

You no longer have to call upon your technical team to set up tags! You can manage them all by yourself from a simple interface.

You choose which trackers you’d like to encapsulate, and TagCapsule takes care of distributing these trackers with each display.

A time saver

Instead of being weighed down by several trackers, the pages of your website will now include just one tag!

You will therefore save a considerable amount of time when loading your pages.

A complete bank of trackers

TagCapsule has about 20 trackers in its data bank, with many more to come!

Launched last month, the universal tag TagCapsule enables e-tailers to centralize the management of 20 trackers within one unique universal tracker.

Thanks to this universal tracker, you no longer have to worry about whether if this or that tag has been correctly placed, if it works properly or if it’s going to clash with other tags.

TagCapsule allows you to place just one unique tracker on the pages of your e-commerce store and then distribute the selected trackers within the TagCapsule back office.

---

TagCapsule now integrates trackers from Criteo, the leader in retargeting.

The integration of these trackers is thus easier for e-tailers wanting to work with Criteo.

In a matter of minutes, the trackers can be installed on the different types of the e-commerce site’s pages.

Thanks to TagCapsule, e-tailers can rapidly use Criteo’s services in order to develop their visibility and internet sales.

---

Personalized Retargeting by Criteo

While they’re browsing your website, Criteo tags each one of your potential customers with an anonymous cookie. This cookie allows information to be collected regarding your visitors’ navigation data, such as the pages they’ve visited and, in some case, the products they’ve purchased.

As soon as they leave your website to navigate other pages, Criteo finds your visitors and retargets them with unique personalized banners ads featuring product recommendations based on their browsing history on your website.

Each Criteo banner is generated in real-time, optimizing the placement and display in order to achieve the highest click-through rate (CTR).  Criteo’s dynamic banner ads bring ready-to-buy shoppers back to your website to complete their transactions.

Lengow allows e-tailers to index their products on any and every marketplace.

• PixPlace • eBay • Amazon • Rueducommerce • Fnac.com

• Windil • 2xmoinscher.com • PriceMinister.com • Born • e-citizen

• Green Republic • FrenchLuxe.fr • AchetezUtile.fr

---

All orders completed on these marketplaces are centralized within a Marketplace Dashboard.

Each order can therefore be accepted/refused/cancelled/sent directly from Lengow’s unified interface.

In order to progress even further, Lengow has put in place a series of WebServices complementary to the API already in place, which will allow e-tailers to manage their orders in Lengow directly from their e-commerce back office.

E-tailers can modify the statuses of their orders directly from their e-commerce platform, in interaction with their Lengow account.

Completely secure and free of charge, these WebServices are now available in the API document in your Lengow account!