In upheaval, the market for online display advertising in 2012 is currently undergoing enormous mutations. Now, buying and selling advertising spaces take place on marketplaces called Ad Exchanges. To manage these campaigns on these advertising marketplaces, purchases and sales take place in real time via tools called RTB (Real Time Bidding).

Aware that this upheaval of advertising would also involve online retailers, Lengow makes his universal TagCapsule tracker compatible with  AdExchange and RTB systems.

Merchants using the Lengow solution can now quickly install the trackers of these players on their web pages thanks to universal TagCapsule tracker.

Each tracker Sociomantic, Gamned, AppNexus or ZeBestOf is included within TagCapsule and available in a few clicks.