For the last few weeks, Lengow has offered a tool to online retailers which allows for the simple creation of banner ads in IAB format directly from their product catalogue.

We’ve just developed this tool in order to improve the creation and the customization of the banners.

A retailer can now define the pixel position of the information on the banner.
Each field that the retailer would like to display on his banner can be positioned in an accurate and precise way, and can be placed wherever you like!

Each banner also benefits from an effects bank, enabling the retailer to have a rotating banner in the form of a carousel for example.

And finally, each banner can now be saved, allowing the retailer to build up a bank of preconfigured banners!

And of course Feedbanner is a free feature for all our Lengow clients!